An understanding of the industry is essential if Screen Ops is to pursue its function as a medium. In order to provide what its clients and models need, Screen Ops must firstly appreciate these needs; secondly, it must act directly upon these needs.

There is growing pressure on models to perform to the acquired tastes of a demanding market; clients are also faced with fierce competition from 'new and upcoming' advertisers.

A client needs an agency that has creativity, an agency that offers more than just an extravagant list of models.

A client needs to know each model on an individual basis, and needs an agency that knows each and every one of its models.

A model needs an agency that is willing to go the distance for them, an agency that is dedicated to its models own individual needs and wants - an agency that can offer exclusivity in a highly personalized way.


Contrary to many preconceptions, modeling agencies do not succeed by flaunting off models here there and everywhere. An agency must have valued work ethics - dedication, optimism, creativity, originality; and most importantly, an agency succeeds on what Screen Ops chooses as its key word for success - TRUST.

Screen Operations has combined these qualities and has gone one step further, designing a new innovative technique whereby one agent will be assigned to a maximum of ten models. This allows a personal relationship to exist between model and agent. This also instills ideas of reliability and efficiency with its clients.



H I S T O R Y

Screen Operations, a company with a strong background in film production, has now become more than just a creative agency for talented individuals and indomitable clients throughout Asia.
Screen Operations is a dynamic establishment that combines experience and foresight, talent and hard work ¡V a company that values its work, and in valuing its work, values both its clients and models.

An agency depends on its ability to communicate within an industry that is not only constantly changing, but an industry that also operates on many different levels.

Screen Operations takes pride in its versatile nature, working on all levels and scales within the industry:

Film : The Medallion, Gen Y-Cops, In The Mood Of Love, So-Close, Extreme Challange......

Client : HKTB, HSBC, PUMA, L'OREAL, MARTELL, CARLSBERG......

Fundamentally, as an agency, Screen Operations provides a service to both its models and clients. Rather than just concentrating on one area of work, Screen Ops offers a more comprehensive service.
Poduct Promotion
Casting Service
Event Organizer
Film and TVC Production
Artist and Model management

Finally, Screen Operations is a company that realizes in order to keep up with a growing industry, it must not only be insightful about the present, but must have a realistic foresight of the fluctuating trends of the entertainment industry in the future.

For this reason, Screen Operations plans on expanding its network to cover other key areas in Asia.